HBO Max hits subscriber goal two years ahead of schedule
HBO Max has nearly 40 million US subscribers, AT&T disclosed in its first quarter earnings report on Wednesday. Combined with traditional HBO subscribers, the platform has surpassed a 41 million subscriber milestone the company says it didn’t expect to hit for two more years. Globally, AT&T says HBO now has more than 60 million subscribers.
There are a few caveats worth mentioning. For one, AT&T has different metrics for different levels of its subscriber base. Total subscribers includes not only people who pay for a standalone subscription, but also those with access to HBO Max either through an existing HBO subscription through a cable company or through a promotion via AT&T’s cell carrier business, regardless of whether they’ve even…