Google updates YouTube ad targeting terms to remove hate speech

Google updates YouTube ad targeting terms to remove hate speech


Illustration by Alex Castro / The Verge

Google says it has blocked several terms associated with hate speech from being used as ad keywords on YouTube videos.

The move follows a report by The Markup,which found that advertisers could search for terms like “white lives matter” and “white power” when deciding where to place ads on YouTube:

Google offered advertisers hundreds of millions of choices for YouTube videos and channels related to White supremacist and other hate terms when we began our investigation, including “all lives matter”—a phrase frequently used as a dismissive rejoinder to Black Lives Matter—and “White lives matter”—which the Southern Poverty Law Center describes as both a neo-Nazi group and “a racist response to the civil rights movement Black Lives…

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