Google goes nuclear against Roku by adding YouTube TV to the main YouTube app
A week after their broken-down negotiations spilled into the public, Google and Roku still haven’t been able to reach a deal to renew YouTube TV’s presence on the huge streaming platform. But Google has come up with something of a workaround in the meantime: it’s going to let people access YouTube TV directly from the main YouTube app.
YouTube users will start seeing a “Go to YouTube TV” option in the main YouTube app over the next few days. When they select that, they’ll then be switched over to the standard YouTube TV user experience. This option is coming to Roku devices first — where it’s currently most needed — but will also come to YouTube on other platforms as well.
In essence, Google has…