Google completes purchase of Fitbit

Google completes purchase of Fitbit


Fitbit’s recent Sense smartwatch. | Photo by Brent Rose for The Verge

Google has completed its $2.1 billion acquisition of Fitbit, the company announced today. The news follows the EU’s announcement late last year that it had approved the deal, after Google made a series of commitments about its planned operation of Fitbit and use of the its health data.

In its announcement, Google’s hardware chief Rick Osterloh said the acquisition was “about devices, not data.” Emphasizing this point, he reiterated Google’s commitments about how it will handle the acquisition in markets around the world. These pledges include not using Fitbit users’ health and wellness data for Google’s ad tracking.

Osterloh also said the deal won’t affect how third-party fitness trackers work with Android, or how Fitbit works with…

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