Gaming and apparel brand 100 Thieves is getting into hardware with its first acquisition

Gaming and apparel brand 100 Thieves is getting into hardware with its first acquisition


The keyboard made by 100 Thieves and Higround. | Image: 100 Thieves

100 Thieves, a gaming organization known for its esports teams, apparel, and big-name streamers, is announcing its first acquisition: the gaming peripheral company Higround.

If you aren’t familiar, Higround makes what might be best described as designer gaming peripherals. (To get an idea of what that means, check out Higround’s Instagram, which is filled with pictures of colorful keyboards.) It releases its products in limited drops and says that every one of them has sold out. The company’s work even includes a collaboration with Apple’s Beats, though it had a limited distribution and wasn’t for sale.

100 Thieves is a gaming brand…

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