GameStop reportedly has a whole unit working on NFTs and cryptocurrency

GameStop reportedly has a whole unit working on NFTs and cryptocurrency


Photo by Sean Hollister / The Verge

Video game retailer and memestock darling GameStop is making a big bet on NFTs and cryptocurrency technology. According to a new report from The Wall Street Journal, the company has built up an over 20-person strong team working on an online marketplace for the virtual items, which could include cosmetic skins and in-game items.

The company is said to be courting game developers and publishers to list NFTs on its marketplace, and hopes to ink deals with crypto companies to develop the underlying technology and help invest in games featuring NFT and blockchain tech. In total, the WSJ reports that GameStop’s investments in crypto could stretch into the tens of millions, and involve agreements made with over a dozen other companies.

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