Gamescom plans ‘hybrid’ event for summer, focusing on superfans (but ignoring superspreaders)

Gamescom plans ‘hybrid’ event for summer, focusing on superfans (but ignoring superspreaders)


Photo by Franziska Krug/Getty Images for game – Verband der deutschen Games-Branche

Video game fair Gamescom is planning to hold a “hybrid event” combining in-person and digital activities later this summer, despite uncertainty surrounding the ongoing pandemic and the risk the trade show could turn into a “superspreader” event.

Like many big events that involve hundreds of thousands of people flying in from all over the world to breathe the same air for days at a time, Gamescom decided to cancel its 2020 show and instead held a series of virtual spectacles. This year, though, organizers want gamers and industry insiders to return to the show floor, albeit in reduced numbers.

“In late summer, we are striving to make an on-site Gamescom event possible for the gaming…

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