Fujifilm’s new Instax Mini 40 is a $100 vintage-looking toy

Fujifilm’s new Instax Mini 40 is a $100 vintage-looking toy


The Instax Mini 40 is an entry-level instant film camera with only two settings and two buttons.

Fujifilm has announced the newest addition to the Instax Mini line of instant cameras, the Mini 40. Much like the Instax Mini 11, which was released last March, the Mini 40 is an entry-level instant film camera with only two settings and two buttons. But what sets this camera apart is its vintage film camera look, complete with a plastic faux leather body and metallic-looking plastic rails. It’s a $100 toy camera that instantly creates printed memories — and of course, it’s a blast to play with.

Beyond the vintage camera look, the Mini 40 has the same mechanics as the $70 Mini 11. Pushing the large silver button under the lens compartment will pop the lens out and turn the camera on. Selfie mode is activated by pulling the outermost part…

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