Four years later, we are all BBC Dad

Four years later, we are all BBC Dad


Four years ago yesterday, a meme was born: professor Robert Kelly, who will be forever known as “BBC Dad,” had the gall to get interrupted by his kids during a live video interview broadcast around the world.

I remember thinking: isn’t this just a cute video? Why would anyone drag him for working at home? But of course I’d see things that way, seeing how I’ve spent most of the past decade working from a home office myself.

Initially, BBC Dad had to own it. He had to lean into the meme, making his kids part of his public persona and even featuring them in later interviews. Even today, he’s s…

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