Facebook’s research on kids even considered turning playdates into growth drivers

Facebook’s research on kids even considered turning playdates into growth drivers


Illustration by Alex Castro / The Verge

Facebook’s interest in understanding and eventually acquiring younger users extends well beyond Messenger Kids or the currently paused plans for a child-friendly Instagram. A new report in The Wall Street Journal’s series on Facebook’s internal research shows the company’s focus on kids goes much deeper, including studying children younger than four years old in the hopes of better designing future products.

The company’s child research is primarily motivated by the success of apps like TikTok and Snapchat in attracting younger users. “With the ubiquity of tablets and phones, kids are getting on the internet as young as six years old. We can’t ignore this and we have a responsibility to figure it out,” a confidential Facebook document…

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