Facebook will pay $1 billion to creators through 2022
Facebook plans to pay out $1 billion to creators over the next year and a half as part of an effort to court content makers to its many services. The money will be awarded to creators who use Facebook products in different ways: on Facebook, creators can get a cash bonus for running ads on their videos or reaching certain tipping milestones during livestreams; on Instagram, creators can get paid for enabling ads on their IGTV videos, getting tipped in livestreams, or creating popular videos on Reels.
The money is available to creators on an invitation-only basis for now, and new options for making money will be announced later. Facebook indicated it would expand availability to more creators later in the year, launching a “dedicated…