Facebook will let researchers study how advertisers targeted users with political ads prior to Election Day
Facebook is aiming to improve transparency around political advertising on its platform by opening up more data to independent researchers, including targeting information on more than 1.3 million ads that ran in the three months prior to the US election on November 3rd of last year. Researchers interested in studying the ads can apply for access to the Facebook Open Research and Transparency (FORT) platform here.
The move is significant because Facebook has long resisted willfully allowing access to data around political advertising, often citing user privacy. The company has gone so far as to even disable third-party web plugins, like ProPublica’s Facebook Political Ad Collector tool, that collect such data without Facebook’s express…