Facebook skirts Apple’s App Store fees with custom subscription links for creators

Facebook skirts Apple’s App Store fees with custom subscription links for creators


Facebook

Facebook has found a way to skirt Apple’s 30 percent tax on in-app transactions.

On Wednesday, Mark Zuckerberg, the CEO of Facebook parent company Meta, announced that creators will soon be able to share custom web links directing their fans to pay them for subscriptions using Facebook’s native payments system. If a fan signs up through the link rather than Apple’s in-app subscription, the creator will keep all of the money minus taxes. Facebook subscription feature, which lets creators charge on a reoccurring basis for access to exclusive content, is available in 27 countries and accessible to creators who meet certain eligibility requirements.

Facebook is operating in a gray zone under Apple’s rules for the App Store, though a…

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