Facebook says it’s refocusing company on ‘serving young adults’

Facebook says it’s refocusing company on ‘serving young adults’


Illustration by Alex Castro / The Verge

Facebook CEO Mark Zuckerberg says he’s redirected teams within his company to “make serving young adults their north star.” The comment, made on a call with investors this afternoon, speaks to Facebooks’ concerns about declining usage among teens and young adults.

“So much of our services have gotten dialed to be the best for the most people who use them, rather than specifically for young adults,” Zuckerberg said.

He suggested the change will be more than just lip service. Facebook usage among older users will grow slower than it otherwise would have because of the changes, Zuckerberg said. Even with those tradeoffs, he said, “I think it’s the right approach.”

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