Facebook is testing a way for creators to make money through Stories: sticker ads

Facebook is testing a way for creators to make money through Stories: sticker ads


Illustration by Alex Castro / The Verge

Facebook introduced Stories to its platform four years ago, mostly as a way to encourage people to post content that wasn’t highly produced or necessarily photogenic. Now, it’s giving some users a chance to make money through that content. The company announced a test today that’ll allow some creators to place ads that look like stickers into their stories and receive a cut of the resulting revenue. The initial test is “very small,” Facebook says, but it hopes to expand it “soon” and then apply the technology to all short-form videos on Facebook.

In a chat with The Verge, Yoav Arnstein, director of product management, says he can’t share creator or advertiser partners because the test is still in the early conceptual phase. He said the…

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