Facebook hopes tiny labels on posts will stop users confusing satire with reality

Facebook hopes tiny labels on posts will stop users confusing satire with reality


Satire pages will now be labelled as such, along with public officials, fan pages, and government news outlets. | Image: Facebook

Facebook is adding additional labels to posts from Pages that appear in users’ News Feeds in a bid to reduce confusion about their origin. These labels will include “public official,” “fan page,” and “satire page.” The company says it’s already started testing the deployment of these labels in the US, and will gradually add them to more posts.

Facebook hasn’t offered any explanation as to why it’s adding these labels, but identifying satire seems particularly important. Take a look at the social shares for any news articles written by well-known satirical sites like The Onion or The Babylon Bee and you’ll find plenty of people taking these stories at face value. In such a context these posts are essentially a type of misinformation, even…

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