Ex-Apple designer Jony Ive is now designing expensive things for Ferrari, too

Ex-Apple designer Jony Ive is now designing expensive things for Ferrari, too


Photo by Justin Sullivan/Getty Images

LoveFrom, the design firm headed by Jony Ive and Marc Newson, has entered into a creative partnership with Ferrari and Ferrari’s holding company Exor to design presumably automotive-related projects and explore “the business of luxury” (via Bloomberg). LoveFrom’s output has remained somewhat unknown since Ive left Apple to start the design firm in 2019, and Ferrari marks just the second high-profile partnership for the company following a separate deal with Airbnb last year.

Details on what LoveFrom is actually doing for the luxury carmaker or Exor are slim. “The first expression of this new partnership will bring together Ferrari’s legendary performance and excellence with LoveFrom’s unrivalled experience and creativity that has defined…

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