Eddy Cue wanted to bring iMessage to Android in 2013
Eddy Cue pushed to bring iMessage to Android as early as 2013, according to a new deposition made public as part of the Epic case. Currently Apple’s senior VP of software and services, Cue wanted to devote a full team to iMessage support on Android, only to be overruled by other executives.
The line of questioning is likely to play a significant role in Epic’s antitrust lawsuit, which argues that iOS app store exclusivity represents an illegal use of market power. Epic has made clear in previous filings that it plans to make iMessage exclusivity part of that argument, citing a 2016 email from Phil Schiller that argues iMessage expansion “will hurt us more than help us.”