Clubhouse defined a format — now it has to defend it

Clubhouse defined a format — now it has to defend it


Illustration by Grayson Blackmon / The Verge

Clubhouse had an incredible year in one most of us would rather forget. The live audio app launched during a pandemic; gained more than 10 million downloads for an invite-only, iOS-only app; and succeeded to the point that most every social platform wants to copy it. Congrats to Clubhouse.

The company now faces its biggest challenges yet, however. For one, the pandemic is waning, and people might be more interested in real-life socializing instead of conversations facilitated through their phone. Anyone advertising their backyard as the next great Clubhouse competitor has a point. But for the people who do end up wanting to talk to each other online, they’ll soon have a lot more places to do so. In case you haven’t kept up: Twitter, F…

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