Chipotle hides the assembly line, testing new online-order-only ‘Digital Kitchen’
Chipotle announced it’s opening a new “Digital Kitchen” restaurant this month in Cuyahoga Falls, Ohio (about 40 miles south of Cleveland) — which will exclusively accept online orders.
The prototype location will offer its pickup-only drive-thru “Chipotlane,” some outdoor seats and tables for eating (no dining room), and a walk-up window. Hungry customers should avoid knocking on that pickup window expecting to have their order taken. Instead, order online or on the Chipotle app and then check back at the window or roll up to the drive-thru.