China’s largest private automaker launches a new electric vehicle brand, Zeekr

China’s largest private automaker launches a new electric vehicle brand, Zeekr


Photo credit should read Costfoto/Barcroft Media via Getty Images

Geely, the Chinese parent company of Volvo, announced the launch of a “new electric mobility technology and solutions company” called Zeekr. The company, which is China’s largest private automaker, reportedly will invest $300 million into the new venture to start out. It’s the latest in a string of deals for Geely that includes satellites, drones, trucking, and partnerships with major firms like Baidu, Tencent, and Foxconn. (The news about Zeekr was first reported by Reuters last week.)

The first cars bearing the Zeekr nameplate are scheduled to roll out in the third quarter of 2021, Geely said — though the company isn’t releasing any details or specifications yet. Zeekr will likely slot into the premium category of vehicle, putting…

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