Betting is the next battleground in sports streaming

Betting is the next battleground in sports streaming


Illustration by Kristen Radtke

With more cord-cutting options to choose from than ever before, sports fans have a veritable cornucopia of live services from which to pick. And as those services come up with new ways to win over viewers and keep them tuned in, some appear to be coalescing around a big new feature: betting.

Streaming services across the industry have started to add betting features alongside their sports feeds, offering a way to increase engagement and open a new revenue stream in the process. Disney, DAZN, FuboTV, Sling, and others have either launched betting companion features or have expressed an interest in entering the space in the US — and why wouldn’t they? Any savvy sports service would recognize betting has been synonymous with matches for as…

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