AT&T removes high-speed data throttling from its most expensive unlimited plan

AT&T removes high-speed data throttling from its most expensive unlimited plan


AT&T’s Unlimited Elite plan will remain $85 per month for a single line, but it gets a few more perks. | Illustration by Alex Castro / The Verge

AT&T is adding a few more benefits to its $85-per-month top-tier unlimited plan at no added cost. Unlimited Elite subscribers will now truly have access to unlimited high-speed data and will no longer be subject to deprioritization after hitting 100GB of data per month. Customers will also get a bump from 30GB of monthly hotspot data up to 40GB as well as up to 4K video streaming — boosted from a maximum of 1080p. The new plan features will be added automatically for all current subscribers starting this week.

If this all sounds familiar, that’s because T-Mobile did more or less the same thing earlier this year. In fact, AT&T’s Unlimited Elite now matches T-Mobile’s Magenta Max nearly feature-by-feature. Both start at $85 per line…

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