Apple’s been playing it too MagSafe
Don’t get me wrong. There are plenty of accessory developers making cases, wallets, car mounts, desk stands, and even magnetic Qi chargers and battery packs that work with MagSafe — but almost no actual MagSafe accessories.
And that’s a big difference because of how Apple has designed the MagSafe standard. Anyone can wirelessly charge an iPhone 12 device using a Qi charger at Apple’s standard rate of 7.5W. Magnets, being a physical phenomenon, are even more universal, meaning that device manufacturers can easily stick an iPhone 12 and a Qi charger together. (Many already have.)