Apple’s AirTags don’t have a built-in keychain loop, and we have some thoughts

Apple’s AirTags don’t have a built-in keychain loop, and we have some thoughts


Apple’s new AirTag trackers are finally here after years of rumors. The $29 trackers work with Apple’s Find My network, utilizing both Bluetooth and UWB technology to help owners track anything from their keys to their bags.

But the design of the new trackers is somewhat controversial: unlike most Bluetooth trackers, Apple’s iteration doesn’t include a built-in key ring loop. The subsequent debate has shattered the tranquility of The Verge’s newsroom over whether Apple’s somewhat Spartan design is brilliant or bogus. Well, at least between two of the most genteel Verge staffers, Jon Porter and Chaim Gartenberg.

Image: Apple

Artist’s rendering of an AirTag design featuring a keychain hole punch.

Jon Porter,…

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