Apple wants you to know it chose not to take a cut of $400 billion in physical goods

Apple wants you to know it chose not to take a cut of $400 billion in physical goods


Apple is trying to convince a judge that it’s not milking the App Store for all it’s worth, and today the company dropped some big numbers to help make its case. Apple claims that its App Store drove $400 billion worth of physical purchases in a single year in 2019, and that — unlike digital purchases and subscriptions — Apple doesn’t take a cent of that money.

That’s according to App Store boss and longtime Apple marketing exec Phil Schiller, who also testified that the company spends a staggering $50 million a year to throw its Worldwide Developer Conference (WWDC) event. The company’s also building a new developer center at its Apple Loop headquarters in Cupertino, he says, though I didn’t catch how much the company’s investing in…

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