Apple Podcasts launches in-app subscriptions
A monumental change is coming to Apple Podcasts’ business: the company is launching subscriptions within the Apple Podcasts app. During its spring event today, the company announced that people will be able to subscribe to content from the app for extra perks, like ad-free and bonus content, as well as early access. It’ll launch in 170 regions and countries next month.
Initial partners include Pushkin Industries, QCODE, and NPR. It appears that content creators will have to pay Apple $19.99 per year in order to offer subscriptions.
Apple has mostly, up until now, focused its podcast efforts on creating RSS-based companion shows for its TV Plus and Books content. This move suggests the company sees an opportunity for subscriptions,…