Apple launches big redesign of its online store

Apple launches big redesign of its online store


Apple’s new Apple Store layout. | Image: Apple

The Apple Store was mysteriously down on Tuesday for just about an hour, but it has emerged from the downtime with a brand new look and a dedicated tab on Apple’s top-level navigation.

At the top of the store, there are images and links to many of Apple’s product lines (Mac, iPhone, AirPods, etc.). Some of those links take you to new dedicated Store pages for the products, which show you what models are available and point to resources like shopping guides, accessories, and support. On the main Store page, there are also sections for what’s new, links to support pages, and more.

The iPad category in the new Apple Store.

The new design is filled with cards — it’s somewhat reminiscent of Apple’s Store app for iOS. It…

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