Amazon’s department stores sound like a very Amazon way to sell clothes

Amazon’s department stores sound like a very Amazon way to sell clothes


Amazon’s Go convenience stores are cashier-less. | Image: Amazon

Amazon’s rumored department store experiment could take a similarly high-tech approach to selling clothes as the company took with groceries, according to a new report from The Wall Street Journal. Amazon was previously reported to be considering opening department stores in California and Ohio, a natural expansion of the company’s push into physical retail, and those department stores will reportedly feature its own clothing brands too.

Like Amazon’s cashier-less Go stores, The Journal seems to suggest Amazon-branded department stores will focus on customer convenience, using several possible tech solutions. In one idea, customers “scan QR codes of items they want to try on by using a smartphone app,” before sales associates gather and…

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