Amazon starts making its own TVs with new Fire TV Omni and 4-Series

Amazon starts making its own TVs with new Fire TV Omni and 4-Series


Image: Amazon

Amazon is officially in the TV business. The company has announced its first lineup of Amazon-branded 4K Fire TVs, which will begin shipping in October. This is a major expansion from the company’s “Fire TV Edition” collaborations, where its popular streaming software comes preloaded on sets manufactured by other TV makers. But with its new Omni and 4-Series, Amazon is describing these as “Amazon-built TVs.”

The Omni series is the higher-end of the two, and beyond offering better picture quality, its other key selling point is hands-free voice control. Amazon includes far-field microphones in each model of the Omni series, which comes in 43, 50, 55, 65, and 75 inches. (Only the 65- and 75-inch models have Dolby Vision, but the others at…

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