Amazon shaves app icon mustache that raised eyebrows

Amazon shaves app icon mustache that raised eyebrows


The old (left) and updated (right) versions of Amazon’s new app icon.

Amazon has quietly rolled out a slight update to its new app icon that it debuted back in January, which alters the colorful strip of tape on the icon that bore an unfortunate resemblance to a toothbrush-style mustache.

The toothbrush mustache was originally popularized by comedians like Charlie Chaplin in the early 1900s before it was forever associated with Nazi dictator Adolf Hitler.

It’s a change that makes sense. Amazon’s ads have portrayed the swooping A-to-Z arrow that adorns its packaging as singing mouths, and in that light, the ragged edge and width of the blue…

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