Amazon pulls an Apple by reducing its app store cut for some smaller developers

Amazon pulls an Apple by reducing its app store cut for some smaller developers


Illustration by Alex Castro / The Verge

Amazon has decided it would really like to attract more developers to its Android and Fire OS app store, so it’s following in the the footsteps of Apple (and Google) by announcing a new “Amazon Appstore Small Business Accelerator Program” that takes less money out of developer’s pockets (via AFTVNews).

But where Apple and Google reduce their cut of a developer’s first $1 million in revenue from 30 percent down to 15 percent, Amazon’s formula has a slight tweak: it’ll take a higher 20 percent of revenue, but give developers an additional 10 percent in “AWS promotional credits.” The idea is that if your app is using Amazon’s popular AWS cloud services anyhow, it’ll be equivalent to you keeping 90 percent of the money. And if you happen to…

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