Amazon opens Alexa AI tech for the first time so car makers can build custom assistants

Amazon opens Alexa AI tech for the first time so car makers can build custom assistants


Illustration by Alex Castro / The Verge

Amazon is giving car companies the unprecedented privilege of accessing the core artificial intelligence underpinning its Alexa digital assistant, a first for the company’s AI platform. While Amazon has allowed companies to build skills for Alexa and allows pretty much any consumer electronic device maker to integrate Alexa into a compatible product, the e-commerce giant has not licensed the underlying AI tech for use in other assistant-like products. Amazon is calling the new offering Alexa Custom Assistant.

Amazon is doing so to allow automobile manufacturers more control over the software experiences in higher-end vehicles, as an extension of the existing Echo Auto program. This will allow car companies to create their own wake words…

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