Amazon is retiring Alexa — no, not that one

Amazon is retiring Alexa — no, not that one


Illustration by Alex Castro / The Verge

Amazon is shutting down Alexa Internet, a service that has provided web traffic analysis for more than two decades. Alexa was founded in 1996 and bought by Amazon in 1999 (15 years before the shopping giant revealed its digital assistant of the same name).

Alexa is best known for Alexa Rank, a ranking of the world’s most popular websites, with this information frequently referenced in news coverage and public resources like Wikipedia. The company extrapolates this data from a small sample of web users who use its browser extension and from sites which choose to install its traffic monitoring software directly.

In an announcement post, the Alexa.com team said the company stopped offering new subscriptions on December 8th, 2021, and will…

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