A Sonos survey suggests the company might build a voice assistant of its own

A Sonos survey suggests the company might build a voice assistant of its own


Photo by Chris Welch / The Verge

Sonos might be developing a voice assistant alternative to Alexa or Google Assistant for its speakers, according to a customer survey spotted by VoiceBot.ai. The survey, shared by a Sonos customer on Reddit, describes an on-device voice control system that would improve user privacy by not routing questions and commands through the cloud.

In the survey (pictured below thanks to Reddit user EdmundFitzgerald29), Sonos writes that its “potential new product offering” would use the wake word “Hey Sonos” and let users control playback, search through songs, and move music to other speakers with their voice. The survey claims that the assistant can respond faster because it would be processing everything on device, rather than relying on an…

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